STR, a global benchmarking, analytics and market insights provider specializing in the hotel sector, and Magma Hospitality Consulting, the strategic management and hotel investment consulting firm, have signed an agreement through which the companies will join forces in Spain, Portugal, Andorra and Gibraltar. This will allow STR to strengthen the depth of its data in the hotel sector throughout the Iberian Peninsula, while Magma HC will benefit from STR’s extensive, accurate hotel data reporting and expertise.
The agreement will allow the two firms to increase their capacity for resolution in their different areas of expertise. STR will gain opportunities to work with new clients, which will increase the company’s network and increase its sources of information as well as enhance and expand its offerings for hotels in the Iberian market. Magma HC will be able to utilize thorough, trusted reporting and analytics from STR.
Founded in 1985 in the United States, STR is the world's leading data source for the hotel industry, providing premier benchmarking data and unrivaled market analysis. The firm offers comprehensive solutions and global market knowledge to help clients grow through better operational and financial decisions. STR maintains a presence in 16 countries around the world and offers market analysis for leading hotel chains and brands in North America, Europe, Asia Pacific, the Middle East and Africa.